Charlotte North Carolina SEO PPC Marketing

The purpose of pay per click advertising is to produce new traffic and generate a buzz for your Web site. When you perform a search in one of the major search engines, the search engine result pages (SERPs) will produce two layers of results. Google's result pages show natural results on the left side of the page, and paid listings on the right side of the page. Natural results are the product of the search engine's algorithm. The paid listings that appear on the right are pay per click (PPC) ads.

Advertisers will bid on specific keywords in order to have their site rank higher in the paid listings of the SERPs. By choosing to bid on particular keywords, advertisers can reach out to a specific target audience. Advertisers pay only when a user clicks on their specific PPC ad. Being featured on the sponsored links section of major SERPs brings exposure and relevance to sites that pay for PPC ads.

In order to run a successful PPC campaign, you must fine-tune your target audience, select relevant keywords and closely monitor your ROI. PPC lets you experiment with new marketing strategies. You can examine the results of your efforts in real time. If executed correctly, PPC ad campaigns can help you create new streams of visitors and increase your site's visibility on the search engines.

At Alluer Marketing.com, we understand how to mount successful PPC campaigns. Billions of dollars are spent on PPC each year, and having a thriving PPC strategy is an essential part of any SEO program. By launching a PPC campaign that maximizes your ROI and by integrating paid advertising efforts with natural SEO techniques, we will help you develop a long-term search engine marketing strategy that will increase your exposure and boost your site's earning potential.